Insights & guides
Our thinking on design, technology and the future of digital experiences — plus practical guides to scoping, budgeting and running a web project in Morocco.
Designing and building a site
Scoping, budgeting, holding a date, and what happens once the site is live.
How to choose a web agency in Morocco
A good-looking portfolio proves very little. Here is what to actually check before handing your website to someone.
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Custom website or template?
The honest answer is not "always custom". Here is how to decide, based on what your site actually has to achieve.
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Why every business needs a high-performance website
A slow or badly built mobile site costs you clients, even when the product behind it is excellent. Here is what is at stake, and the order to fix it in.
Read the guide →.ma or .com: which domain should you choose?
A decision made in two minutes and kept for ten years. What matters, and what does not.
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Where should you host a website from Morocco?
"A Moroccan server for Moroccan visitors" sounds obvious. The technical reality is more interesting.
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Building a multilingual website in Morocco
A button that swaps the text does not make a site multilingual. Without its own URL, the second language does not exist to a search engine.
Read the guide →Writing the brief for your website
A clear brief is not only for the supplier: it is what lets you compare two quotes and squeeze the uncertainty out of the price.
Read the guide →How long does it take to build a website in Morocco?
The short answer: development is almost never what delays a website. Content, sign-off and the bank file are.
Read the guide →What happens after launch: maintenance and security
A website is not something delivered once. It is software connected to the internet, and it degrades on its own if nobody tends it.
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Websites and personal data: CNDP compliance in Morocco
The moment a site collects a name and an email address it is processing personal data. In Morocco that processing falls under law 09-08 and is declared to the CNDP.
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Photography on a premium website
A handsome site with stock images looks like a handsome empty site. It is the budget line cut first and regretted fastest.
Read the guide →Getting found
Organic search, local search, advertising: what works, how long it takes, and what it costs.
The future of SEO: optimising for AI search
Search results are no longer a plain list of links. What that changes, and what to do differently.
Read the guide →Setting up Google Business Profile in Morocco
For a local business it is often the most profitable digital channel there is — and the most poorly filled in.
Read the guide →Local SEO in Morocco
"Near me" has become the most commercial search there is. Here is what decides who shows up.
Read the guide →How to get cited by AI answer engines
Appearing in a list and being cited in an answer are two different exercises. The second rewards clarity.
Read the guide →How long does SEO take to produce results?
Google's own documentation has long given the same order of magnitude: four months to a year before SEO work produces a measurable effect.
Read the guide →What sets the price of SEO work in Morocco
Moroccan agencies publish retainers ranging from a few hundred to several thousand dirhams a month. The gap is not explained by quality alone: it is explained by what the retainer contains.
Read the guide →SEO or Google Ads: how to decide in Morocco
The question is usually framed wrongly. Google Ads buys attention now; SEO builds an asset that pays later. They are two different budget lines.
Read the guide →Your website is not showing on Google: the diagnosis
Before buying any SEO service, run these six checks. They take half an hour and separate three very different problems.
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How to choose an SEO agency in Morocco
SEO is hard to buy because it can only be verified late. Here is how to judge a proposal before spending six months finding out.
Read the guide →Brand identity
What an identity contains, what it costs, and when changing it is justified.
What does a real brand guideline contain?
Plenty of businesses pay for an identity and receive a logo. Here is the difference, and how to check before you sign.
Read the guide →What sets the price of a logo and an identity in Morocco
A logo has no market price, because "logo" is not one service but four very different ones sharing a name.
Read the guide →Rebranding: when, and at what risk
The question is not "does our identity look dated". It is "what has changed about the business that the identity no longer says".
Read the guide →Selling online
Platforms, payments, delivery and launch, in the Moroccan context.
Which e-commerce platform to choose in Morocco?
The right answer depends on who runs the store day to day, not on whichever platform is fashionable this year.
Read the guide →Accepting online payments in Morocco
Payments are almost always what delays a store. They get prepared alongside development, never after it.
Read the guide →Cash on delivery in Morocco
It is not a payment detail but a logistics model. Treating it as one more checkbox is the fastest way to lose money on it.
Read the guide →Launching an online store in Morocco: the checklist
The site is rarely what delays an opening. Legal status, the bank file and the product listings are — and each has its own lead time, none of which you control.
Read the guide →By sector
Hospitality, dining, healthcare, property: what the trade changes about the design.
Riads and hotels: taking back direct bookings
Every booking through a platform leaves a commission behind. The calculation that matters is not leaving the platforms, but shifting a share of the volume.
Read the guide →A medical practice website in Morocco: what the code of conduct allows
A practice can have a website, and should. What it cannot do is use it as advertising — and that constraint dictates almost the whole design.
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Estate agencies: your own site when the portals exist
The question is not "site or portal". Portals capture the buyer looking for a property; the site captures the one looking for a professional — and it is the second who gives you a mandate.
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A restaurant website in Morocco: menu, booking, delivery
Four pieces of information decide the visit: where, when, what, how much. A restaurant website that gives them in ten seconds has done most of its job.
Read the guide →The website of an architecture practice
An architecture practice is judged on its projects, not on its arguments. Almost every site in the trade does the opposite.
Read the guide →AI and search
What conversational engines change for a Moroccan business.
AI is reshaping website design in 2026
AI speeds up parts of web design. It does not replace others — and confusing the two shows immediately in the result.
Read the guide →AI for Moroccan SMEs: where to start
The right first question is not "which tool?" but "which task costs me the most time every week?"
Read the guide →Deciding
Choosing a supplier, weighing a budget, working remotely.
How much does a website cost in Morocco?
Why two quotes for "the same website" can differ tenfold, and the six factors that actually explain the gap.
Read the guide →What does an online store cost in Morocco?
A store costs more than a brochure site, and not for the reasons people assume. The six line items that actually make the difference.
Read the guide →Website redesign: when should you rebuild?
"It looks a bit old" is not a reason to rebuild a site. Here are the reasons that are — and the technical trap that costs the most.
Read the guide →Your website is not converting: where to start
Before redesigning, check that design is the problem. Nine times out of ten it is somewhere else — and often in the fact that nobody fills in forms.
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Working with a Moroccan studio: what actually changes
Most articles on this subject sell cheaper hours. That is the wrong reason to choose a studio, and the first thing to set aside.
Read the guide →A project to scope?
Thirty minutes is enough to tell you what is worth doing now, what can wait, and what it involves.