Cash on delivery in Morocco

Why it is still unavoidable

Cash on delivery removes the one real objection a buyer who does not know you has: paying a stranger in advance. For a young brand it is not a convenience — it is the mechanism that makes a first order possible.

Refusing it in the name of modernity is asking your market to trust you before you have done anything to earn it.

What it actually costs

The cost is not the carrier commission. It is in parcels refused at the door, money tied up between despatch and payout, and time spent confirming orders by phone.

• Refusals on delivery. A refused parcel costs the outbound leg, the return leg and the handling, with no revenue against it.
• The cash-flow gap. You fund the goods and the shipping, and get paid after the carrier settles.
• Manual confirmation. Many merchants call every order before shipping. It works against refusals, and it is real labour.
• Non-serious orders. With no financial commitment, an impulse order costs the buyer nothing and you something.

Designing for it properly

A handful of design decisions cut refusals sharply, and none of them are technical.

• Confirm immediately, by automated message, with the exact order detail and the amount to have ready.
• Ask for a working phone number and check it: an unreachable order is a lost order.
• Show delivery charges before the basket, not at the last step. Most refusals are decided at the moment of surprise.
• Ask for a precise address — landmark, floor, district — rather than one free-text box.
• Encourage card payment without forcing it: a small discount for paying online shifts a share of orders without shutting the door on the rest.

Measure it, or it will cost you invisibly

Track two numbers: the share of orders actually delivered and collected, and the average cost of a refused one. Without them a store can show rising revenue while losing money on every despatch.

It is also what tells you when you can move part of your customer base to online payment: the day your brand is known enough that paying up front no longer feels like a risk.

And at Noor Studio Agency?

We design stores so cash on delivery is a full journey of its own — automatic confirmation, structured address, charges shown early — rather than a checkbox at the end of the checkout.