Case study — Luxury car rental · Marrakech

Luxury Ride Morocco

A premium fleet in Marrakech serves two very different audiences: local customers and international visitors. The site had to serve both in their own language, show real vehicles rather than catalogue images, and make booking immediate from a phone.

Client
Luxury Ride Morocco
Sector
Luxury car rental · Marrakech
Engagement
Trilingual site and booking
Duration
2 weeks
Luxury Ride Morocco website page showing the luxury vehicle fleet
Luxury Ride Morocco — Multilingual website design and build

The challenge

A premium fleet in Marrakech serves two very different audiences: local customers and international visitors. The site had to serve both in their own language, show real vehicles rather than catalogue images, and make booking immediate from a phone.

The strategy

We treated multilingual support as a structural decision rather than a module bolted on at the end: French, English and Arabic, with text direction handled properly. Booking runs through WhatsApp, because that is the channel this audience actually uses.

The design

A dark-luxury identity was designed around the fleet, using real photography of all seven vehicles — never stock imagery. The darkness flatters the bodywork and matches the brand’s positioning.

The development

The site was built with full trilingual FR/EN/AR support and WhatsApp booking. An iOS Safari dark-mode rendering bug was found and fixed during QA. Deployed on Netlify.

What was delivered

  • Trilingual FR/EN/AR site
  • 7-vehicle fleet showcase
  • Real fleet photography
  • iOS Safari dark-mode fix
  • WhatsApp booking

Technologies and craft

  • FR/EN/AR i18n
  • Real fleet photography
  • iOS Safari fix
  • WhatsApp booking
  • Netlify

The result

The site is live with seven vehicles showcased, three languages and entirely real fleet photography.

Visit the live Luxury Ride Morocco website — the project is in production and publicly viewable.

Noor Studio transformed our online presence into a premium booking experience. The website perfectly reflects the luxury of our fleet, and our reservation requests increased noticeably after launch.

Brahim EL IDRISSI, Founder — Luxury Ride

A multilingual project to scope?

French, English, Arabic: each language with its own address, layout and search presence. The first call is about how many languages your market actually needs.