Your website is not showing on Google: the diagnosis

Three problems that get confused

"My site does not appear on Google" actually describes one of three states: the site is not in the index and therefore cannot appear anywhere; it is indexed but ranked too low to be seen; or it is indexed and ranking well, but on queries nobody types.

The three call for opposite responses, and the third is the most common among businesses that have just had a site rebuilt.

The six checks, in order

• 1. Search site:yourdomain.ma on Google. The fastest check there is. If nothing comes back, the site is not indexed and nothing else matters until that is fixed. If results do appear, count them: the count should roughly match the number of pages on the site.
• 2. Search your exact business name. If you do not appear for your own name, the problem is indexing or a name collision, not competition. If you do appear, the site is in the index: move on to ranking.
• 3. Open yourdomain.ma/robots.txt. A file containing Disallow: / asks Google to crawl nothing. This is a classic accident after launch: the staging configuration shipped to production.
• 4. View the page source. Look for noindex. A forgotten <meta name="robots" content="noindex"> removes the page from the index as surely as a server error, with no symptom a human would notice.
• 5. Open Search Console. If it is not set up, set it up: it is free and it is the only place Google explains what it sees. URL inspection tells you, page by page, whether it is indexed and if not why.
• 6. Check the business profile. For a local search, the first thing shown is not the website but the profile. A missing or unverified profile explains a local business’s invisibility on its own, regardless of the site.

The most common case: the rebuild that erased the history

A site is rebuilt, page addresses change, no redirects are put in place. Every old URL returns an error, and the history accumulated goes with them. The site has not "lost its SEO": it changed addresses without leaving a forwarding note.

It is fixable, and much more so when caught early: you need the list of old URLs and a permanent redirect from each to its equivalent. The important point is that no amount of SEO work compensates for missing redirects.

If everything checks out and you are still invisible

Then the site is indexed and the problem is ranking — which is to say competition. That is no longer a diagnosis, it is sustained work, and it starts with a targeting question rather than a technical one: which queries are you trying to appear for?

A Casablanca business targeting "agence web" is targeting a national query contested by sites established for years. The same business, on a query that precisely describes what it does and for whom, enters a far less crowded space. Invisibility is often a problem of misplaced ambition rather than quality.

What Search Console actually tells you

This is the tool that turns the diagnosis into certainty, and it is free. Three screens are enough.

• URL inspection. Paste a page address: Google tells you whether it is indexed, when it was last crawled, and if not why — blocked, duplicate, excluded by a tag. It is the most direct answer available to "why is this page missing".
• The indexing report. It lists non-indexed pages by reason. A reason that accounts for many pages points to a structural problem, not an accident.
• The performance report. It gives the queries the site appears for, even on page three. It is the only place you see what Google thinks you do — and the gap with what you actually sell is often the explanation for everything else.

Frequently asked

And at Noor Studio Agency?

We put redirects in place before a rebuild, not after, and check indexing in the days following a launch. It is fifteen minutes of work that avoids the most expensive scenario on this list.