Launch day is the start, not the finish.

A website that is left alone slowly gets slower, less secure and out of date. A simple care plan keeps it working, and keeps it bringing in business.

The launch is a milestone, and often the moment attention moves elsewhere. Yet a website keeps changing after it goes live: software needs updates, browsers evolve, content ages, and competitors improve their own sites. A little regular care prevents most problems.

The technical routine

• Updates of the system, plugins and libraries, tested before going live.
• Automatic backups, stored separately, and a restore that has actually been tested.
• Security: strong passwords, two-step login, limited access.
• Monitoring that warns you if the site goes down or the domain is about to expire.

Content that stays true

Prices, hours, team members, services and photos change. An outdated page is worse than no page. Set a reminder to review key pages every few months.

Watch the numbers

Check enquiries, traffic sources and search performance each month. A sudden drop is often a technical problem that is easy to fix if caught early.

Improve in small steps

The best sites are rarely rebuilt from scratch. They improve continuously: a clearer page here, a faster form there, a new article answering a frequent question. Small changes, made regularly, add up.

Decide who does what

Whether it is your team, your studio or both, write down who handles updates, backups, content and emergencies. Ambiguity is how sites get neglected.

A website is like a garden: it rewards a little care, often.

Want your site looked after properly? Tell us about your project through our estimate form: we will reply with an estimate and the next steps.