What a website really costs, and what drives the price.

Two quotes for “a website” can be worlds apart. The difference is rarely the page count: it is strategy, content, integrations and what happens after launch.

Ask three studios for a website and you may get three prices that have nothing in common. That is not always a sign that someone is wrong. “A website” can mean a one-page presence, a multilingual catalogue or a platform connected to your sales tools. The price follows what is actually being built.

What moves the number

• Strategy: how much thinking happens before design, from audience and positioning to site structure.
• Design: a template adjusted to your colours, or an identity built around your brand.
• Content: who writes the words, who produces the photography, and in how many languages.
• Features: booking, payments, client areas, search, filters, forms that feed a CRM.
• Integrations: connecting the site to the tools you already use.
• Care after launch: hosting, updates, security, small changes and reporting.

Compare like with like

A low quote often leaves something out: copywriting, translation, image rights, search optimisation, training or support. A high quote may include work you do not need yet. Ask each studio to list exactly what is included, what is not, and what a change will cost later.

Spend where it pays back

Most businesses get the best return from a clear structure, fast pages, good words and a strong next step on every page. Elaborate animation and rare features can wait until the basics bring in enquiries. A good studio will tell you what to leave for a second phase.

The right price is the one you can explain line by line, and that pays for itself.

Want a clear, itemised view of what your project needs? Tell us about your project through our estimate form: we will reply with an estimate and the next steps.