Insights — SEO — 18 Oct 2026 — 2 min read

Your Google Business Profile is your other homepage.

A hand-drawn map of a medina neighbourhood on cream paper with a single brass pin standing in one square, on a cedar desk

For local searches, many customers never reach your website. They decide on the map. A complete, active Google Business Profile is often the fastest win in local search.

Search for “restaurant near me” or “dentist in Rabat” and a map appears before the usual results. Many customers choose right there: they compare photos, reviews and hours, then call or ask for directions. That listing is your Google Business Profile, and for local businesses it can matter as much as the website.

Complete everything

  • The exact name of the business, without added keywords.
  • The most precise main category, and relevant secondary ones.
  • Address or service area, phone number, website and opening hours, including holidays.
  • Services or products, with short descriptions.
  • A description that says clearly what you do and for whom.

Photos and reviews

Recent, real photos of the place, the team and the work help customers picture the visit. Reviews matter just as much: ask satisfied customers, make it easy with a direct link, and reply to every review, positive or negative, calmly and politely.

Keep it active

Updates, offers and events can be posted on the profile. Correct hours on public holidays and during Ramadan avoid disappointed customers, and bad reviews.

Connect it to your website

The profile and the site should tell the same story: same name, address, phone and hours. The site can then go further, with a page per service or per city, and detailed answers the profile has no room for.

Before they visit your website, many customers visit your listing. Make it worth the stop.

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